This was the television schedule on all three U.S. TV networks for the fall season beginning in September 1964. This is the first full season in which NBC broadcast more than 50% of its schedule in color, a fact which the network emphasized during its September 19-25 premiere week.
CBS and ABC, still mostly in black and white, continued rolling out rural sitcoms; in fall 1964 the networks added Gomer Pyle, USMC (CBS) and No Time For Sergeants (ABC) to their respective schedules. According to television historians Castleman and Podrazik (1982), critics objected to CBS's rural sitcom-heavy schedule, particularly the Gomer Pyle character, but the "high ratings earned by the silly gimmicks and simpleton heroes would assure rural sitcoms spots in the network schedules for years."
Castleman and Podrazik also point out the large number of "escapist" programs which debuted during fall 1964: Gilligan's Island (CBS), Bewitched (ABC), My Living Doll (CBS), The Addams Family (ABC) and Addams clone The Munsters (CBS). Only NBC avoided the escapist trend during the season.
All times are Eastern and Pacific. New fall series are highlighted in bold. The highest-rated show for the year is colored in gold. The second highest-rated show is colored in silver. The third highest-rated show is colored in bronze.
↑ 1.01.11.2Castleman, Harry; Walter J. Podrazik (1982). Watching TV: Four Decades of American Television. New York: McGraw-Hill. pp. 171–179. ISBN0-07-010269-4.
↑Highest-rated series is based on the annual top-rated programs list compiled by Nielsen Media Research and reported in: Brooks, Tim & Marsh, Earle (2007). The Complete Directory to Prime Time Network TV Shows (9th ed.). New York: Ballantine. ISBN 978-0-345-49773-4.
Castleman, H. & Podrazik, W. (1982). Watching TV: Four Decades of American Television. New York: McGraw-Hill. 314 pp.
McNeil, Alex. Total Television. Fourth edition. New York: Penguin Books. ISBN 0-14-024916-8.
Brooks, Tim & Marsh, Earle (1964). The Complete Directory to Prime Time Network TV Shows (3rd ed.). New York: Ballantine. ISBN 0-345-31864-1.